Our Products
Investment Strategies
Citrus Sector Leaders Fund
Top-Down Strategy with focus on identifying winning sectors and best companies in those sectors.
Citrus Midcap Marvels Fund
Bottom-Up Strategy to invest in companies that would generate wealth over the long-run (Strong earnings growth and improving return ratios).
Citrus Wealth Fusion Fund
Diverse mix of Direct Mutual Funds and Equities for optimal growth.
A Structured Approach to Identifying Long-Term Opportunities
Step 1
Screening
Wide Net
We screen over 2,000 listed companies to identify businesses positioned to benefit from India’s long-term growth trajectory.
This wide coverage ensures opportunity is not missed due to narrow screening.
Step 2
Preliminary evaluation
Structured Evaluation
A progressively rigorous filtering process narrows the universe – applying increasingly demanding criteria before any deeper fundamental evaluation begins.
Step 3
Comprehensive evaluation
The Five-Factor Evaluation Framework
Every shortlisted company is assessed across five core dimensions:
Business
Moat, longevity, sustainability, market positioning and competitive advantage.
Drivers
Revenue growth, margin trajectory, capital expenditure and operating cash flows.
Opportunity
Market size, competitive intensity, adjacencies and diversification potential.
Management
Leadership pedigree, capital allocation discipline, governance standards and strategic vision.
Price
Valuation relative to growth visibility, earnings strength and return metrics (ROCE / ROE).
Step 4
Investigation
Deep-Dive Analysis
Once within the investable universe, companies undergo detailed fundamental research before capital allocation decisions are made. The objective is to ensure clarity on both upside potential and downside risk.
Step 5
Selection
Execution & Portfolio Construction
Portfolio construction is intentional, not opportunistic. Selected investments are integrated into portfolios aligned with:
Risk Profile
Capital scale
An effortless start is a few steps away
STEP 1
Documentation & Risk Profiling
Collection of required documentation, KYC compliance and detailed risk assessment.
STEP 2
Account Opening & Planning
Account setup, plan selection and capital allocation strategy finalisation.
STEP 3
Execution
Deployment of capital in line with the defined strategy.
STEP 4
Ongoing Review
Continuous monitoring, evaluation and strategic refinement.
Words by our amazing clients
Have any questions? Find answers here
What is Portfolio Management Services (PMS)?
Portfolio Management Services (PMS) is a professional investment service offered by SEBI-registered Portfolio Managers, where trained investment professionals manage a portfolio of securities on behalf of individual clients. Under PMS, securities — such as equities, bonds, and other financial instruments — are held directly in the client’s own name (Demat account), unlike mutual funds where units are held collectively. PMS is designed for investors seeking a customised, actively managed investment strategy.
PMS is offered by SEBI-registered entities only. Citrus Advisors Private Limited is registered as a Portfolio Manager with SEBI vide Registration No. INP000008206.
Is Citrus Advisors registered with SEBI?
Yes. Citrus Advisors Private Limited is registered with the Securities and Exchange Board of India (SEBI) as a Portfolio Manager (Registration No. INP000008206) and as an Investment Adviser — Non-Individual (Registration No. INA000016348). SEBI registration is valid unless suspended or cancelled by SEBI. You may verify our registration status at any time on the SEBI website at https://www.sebi.gov.in or at https://investor.sebi.gov.in.
SEBI registration does not guarantee the performance of any investment or provide any assurance of returns to investors.
What regulations govern Citrus Advisors' Portfolio Management Services?
Our PMS operations are governed by the SEBI (Portfolio Managers) Regulations, 2020, the SEBI Master Circular for Portfolio Managers (latest version dated July 16, 2025), the Prevention of Money Laundering Act, 2002 (PMLA), and other applicable laws and SEBI circulars as updated from time to time. The terms of service for each client are additionally governed by the executed Portfolio Management Agreement.
What investment strategies does Citrus Advisors offer?
Citrus Advisors currently offers three PMS investment strategies: 1. Citrus Sector Leaders Fund — A large-cap biased strategy that uses a top-down, sector-led approach to identify winning themes, followed by bottom-up stock selection. Minimum 60% allocation to large-cap stocks; portfolio capped at 35 stocks. 2. Citrus Midcap Marvels Fund — A concentrated mid and select small-cap portfolio built using a bottom-up approach, targeting companies with potential to become future large-cap leaders. Portfolio of 15–20 stocks;. 3. Citrus Wealth Fusion Fund — A hybrid strategy combining equities and direct mutual funds to balance growth and stability. Offered under two plans: a mutual fund core-satellite plan and a direct equity plan.
Strategy details, risk factors, and performance benchmarks are set out in the Disclosure Document. Past performance is not indicative of future returns. Investments are subject to market risks.
What reports will I receive as a PMS client?
As a PMS client, you will receive: (a) Quarterly Portfolio Reports — within 10 days from the end of each quarter, covering portfolio composition and valuation, all transactions during the quarter, income received (dividends, bonus shares, etc.), expenses charged, and risk disclosures. (b) Annual Statement — an annual summary of portfolio performance. (c) Performance Reports — showing the XIRR of your portfolio along with the Time-Weighted Rate of Return (TWRR) of the Investment Approach and the benchmark return, with the mandatory SEBI performance disclaimer. All reports are available digitally and will be sent to your registered email address.
Exit fees and notice period requirements, if any, are specified in the Portfolio Management Agreement. Please review these terms before requesting a withdrawal.